Mentorship and Culture Building at Common Sense Media

Role: Creative Director Organization: Common Sense Media

Challenge

Strengthen junior designers' ability to deliver brand-aligned, independent creative solutions without micromanagement.

Approach

● Developed the "Own Your V1" principle to promote full first-pass ownership.

● Positioned tool fl uency as foundational, but prioritized creative resilience.

● Modeled feedback as a strategic storytelling conversation, not pixel-pushing.

Outcome

● Junior creatives advanced into major brands like Masterclass and AP News.

● Built a resilient internal creative culture that emphasized strategic thinking.