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Résumé

The Work I've Done

JLW_avatar.png

Creative Director, Video

Common Sense Media (current, from 2015)

  • Designed scalable video and content systems supporting 400+ assets per year across social, distribution partners, YouTube, and education channels — ensuring quality and cohesion across siloed teams.
     

  • Created scalable storytelling frameworks across major initiatives, working to align editorial, design, and executive priorities.
     

  • Modelled a mentorship-forward creative culture built around the “Own Your V1” principle, enabling junior creatives to grow into resilient, strategic contributors.
     

  • Built trust across leadership by balancing creative advocacy with operational clarity — keeping quality high under shifting priorities and leaner staffing.

Video Podcast Producer

Comix Experience (ongoing from 2015)

  • Led creative development for a 200+ episode live interview series across YouTube and podcast platforms.
     

  • Built lean, repeatable systems for graphics, music, and social assets — keeping brand voice strong without heavy overhead.
     

  • Designed production and post workflows that supported consistency, audience retention, and long-term storytelling clarity.

Motion Designer, Editor, Interview Cinematographer

Grey Road Entertainment, 2004-2016

  • Created dozens of hours of behind-the-scenes branded content for major sci-fi franchises (Stargate, Battlestar Galactica, Dark Matter) for studios including MGM, Sony, Fox, SyFy, and CBC.
     

  • Built self-sufficient post-production pipelines that maintained high output during a 50% team reduction — keeping output high under pressure.
     

  • Designed modular motion graphics and editing templates to meet varying studio demands with speed and consistency.

Co-Founder, Producer, Director, Etc.

Frāmwerk Film, (2001-2004)

  • Co-founded a small production company delivering a wide range of content — behind-the-scenes features, industrials, low-budget commercials, and client storytelling.
     

  • Directed, edited, and pitched projects while running lean crews and building creative workflows that kept delivery sharp, efficient, and adaptable.

Key Strengths

  • Creative Systems & Workflow Design
     

  • Scalable Video & Content Production
     

  • Project Management
     

  • Brand Voice & Narrative Framework Development
     

  • Platform-Native Strategy (YouTube, Social, Podcast)
     

  • Cross-Functional Collaboration & Team Alignment
     

  • Mentorship & Culture Building
     

  • Mission-Driven Storytelling
     

  • AI-Augmented Creative Thinking

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