Digital Citizenship Curriculum Rebuild

Role: Creative Director + Motion Designer Organization: Common Sense Media

Challenge

Deliver a major curriculum overhaul with refreshed characters, new lessons, and multimedia assets under tight timelines.

Approach

● Built style guides and creative briefs tailored to different age bands.

● Led internal and external creative execution for cross-functional consistency.

● Shifted from volume-based production to brand-aligned content ecosystems.

Outcome

● Successfully delivered multiple full curriculum revamps.

● Strengthened visual and storytelling alignment across educational products