Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Common Sense Media Video System Rebuild
Project type
Operational scaling + brand storytelling system
Role: Creative Director
Organization: Common Sense Media
Challenge
Common Sense Media’s video production system relied on loosely templated elements without true structure, leading to major inconsistencies in branding, visual quality, and production efficiency.
Approach
● Built a fully integrated template and scripting system with integrated brand elements and script alignment guidelines.
● Established upstream pre-production checks to minimize downstream visual fixes.
● Created scalable design standards supporting faster production across shrinking teams.
● Shifted strategy to prioritize lightweight systems for "bread-and-butter" content.
Outcome
● Doubled video production output within 18 months without expanding the team.
● Reduced editor intervention and creative rework.
● Elevated brand cohesion across all digital storytelling channels.